Anthony Pelly set up Rural Maps in 2013 and runs it alongside his farming business. His own experience in farming and rural project management led him to appreciate the fundamental importance of a good map in managing projects efficiently. Aware that an outdated or inaccurate map can give rise to confusion and risk, he felt it important to offer farmers and land owners a bespoke mapping service providing physical and digital maps which are prepared to a high degree of accuracy and that can be easily updated to reflect changes at ground level. Anthony has an eye for detail and works together with the team to ensure every map is accurate and clear.
Catherine works closely with clients to understand specificities of each map commission, she draws and processes information as well liaising with data providers. Working with Anthony they together explore what Rural Maps can offer to the contemporary landowner, pursuing imaginative ways that mapping can aid the management of rural landscapes in different contexts and countries.
Rachel works on the maps between her London studio and the Rural Maps base in Hampshire. With a background in architecture and design she uses CAD software as well as an artistic eye to draw maps that are functional and beautiful. Frequently found in the map room at the British Library, she uses a keen knowledge of the history and art of cartography to inform her mapping techniques.
Collectively the team work from a converted brick and flint barn perched high on the South Downs which provides a great context for the mapping. It is situated at the heart of a working farm but with super-fast broadband and cutting-edge software. Here the team can create beautiful graphics with precise GIS detail while always remaining sensitive to the practicalities involved in managing land.
As a small team, they collaborate with a wide array of graphic designers, map data specialists, illustrators, fine art printers and framers in order to produce bespoke maps for landowners around the world. Due to this bespoke nature of the work they enjoy a close relationship with clients from beginning to end and value the clients input into their ever-evolving maps.
Currently the team are working on a large decorative map of the UK's Grouse Moors, US ranch maps, Functional & decorative maps for a range of properties, ranging from large agricultural multi-farm businesses to small farms.
Proudly, with over 1,000,000 acres under our belt, Rural Maps have never had a map returned or rejected.
Producing over 400,000ac of maps for farms, estates and ranches annually.